Privacy policy

Privacy Policy

Last updated: 31 October 2026

This Privacy Policy explains how NorthTern collects, uses and shares personal information when you visit northtern.com, place an order or contact us.

1. Who we are

NorthTern is an online store selling clothing and accessories.

Website: https://northtern.com
Email: hello@northtern.com

2. Information we collect

We collect information you provide when you purchase from us, contact us or subscribe to updates. This may include:

Your name, email address and telephone number.
Your billing and delivery addresses.
The products you order, payment status and transaction details.
Your correspondence with us, including photographs supplied to report a damaged or faulty item.
Your marketing preferences.

Our website and service providers also collect technical information, such as your IP address, browser, device information and interactions with the store, including through cookies and similar technologies.

Information required to process payment and deliver your order is necessary to fulfil your purchase. Without it, we may be unable to accept or complete your order.

Payments are processed by payment providers. We do not directly store your full payment card number or security code.

3. How we use your information

We use personal information to:

Accept payments, process orders and arrange production and delivery.
Send order confirmations, delivery updates and other order-related communications.
Handle enquiries, cancellations, returns, refunds and complaints.
Maintain accounting and business records.
Protect our store and customers against fraud and misuse.
Maintain and improve our website.
Send marketing emails where you have subscribed or where otherwise permitted by law.

You can unsubscribe from marketing emails using the unsubscribe link or by contacting us. Order-related messages are separate from marketing communications.

4. Our lawful bases

Where applicable, we rely on:

Contract: To process your purchase, deliver your order and provide related customer support.

Legal obligations: To comply with accounting, tax and other legal requirements.

Legitimate interests: To secure and administer our business, prevent fraud, resolve disputes and improve our services, where these interests do not override your rights.

Consent: For activities requiring your permission, including non-essential cookies and certain marketing communications. You may withdraw consent at any time without affecting processing already carried out lawfully.

5. Who receives your information

We share information as necessary with providers supporting our store, including:

Shopify, which hosts the store and supports checkout, order management and related services.
Printify and the relevant production partners, which manufacture and fulfil orders.
Delivery companies, which transport and deliver purchases.
Revolut and any other payment provider selected at checkout, which process payments and refunds.
Email and IT service providers supporting customer communications and store operations.
Professional advisers or public authorities where necessary to meet legal obligations or protect legal rights.

For production and delivery, relevant order information may include your name, address, contact details and purchased products.

Providers may act on our instructions or, for certain activities, as independent controllers under their own privacy policies.

You can read more at:

Shopify: https://www.shopify.com/legal/privacy
Printify: https://printify.com/privacy-policy/
Revolut: https://www.revolut.com/privacy-policy/

6. Cookies and similar technologies

We use technologies necessary for functions such as the shopping cart, checkout, security and remembering preferences.

Where enabled, analytics or advertising technologies may also collect information about visits and interactions with the store. Where consent is required, these technologies should only operate after you have given permission.

You can manage available choices through the store’s cookie preferences and your browser settings. Blocking essential cookies may affect store functionality.

7. International transfers

Shopify, Printify, production partners and other providers may process information outside Iceland and the European Economic Area.

Where required, transfers must be covered by appropriate safeguards, such as an adequacy decision or approved standard contractual clauses. Contact us for information about the safeguards relevant to your data.

8. Retention

We retain personal information for as long as necessary to fulfil orders, provide support, resolve disputes and meet legal obligations.

Financial records are retained for the periods required by applicable accounting and tax law. Other information is retained according to its purpose and whether there is an ongoing need to keep it.

Marketing information is retained until you unsubscribe or we no longer need it. We may retain a minimal suppression record to respect your choice not to receive marketing.

9. Your rights

Depending on applicable law, you may have the right to:

Access your personal information.
Correct inaccurate information.
Request deletion.
Restrict or object to certain processing.
Receive eligible information in a portable format.
Withdraw consent.
Object to direct marketing at any time.

Contact hello@northtern.com to make a request. We may need to verify your identity before responding.

You may complain to Persónuvernd, the Icelandic Data Protection Authority, at https://www.personuvernd.is, or to another competent supervisory authority.